Ram Prasad and Alok Gangaramany, author at MedCity News

Ram Prasad co-founded Final Mile, a pioneer in applied behavioral science, in 2007 and is currently its CEO. Final Mile integrates behavioral science and human-centered design to address complex behavioral challenges in global health, financial empowerment, transportation safety, and other issues involving human decisions. Final Mile is leading several behavioral studies and design efforts across Africa, Asia and North America in collaboration with implementers, governments, health systems, international NGOs and organizations. other key stakeholders.

Alok Gangaramany is a behavioral science and design practitioner with over 15 years of experience in solving complex social and business problems by leveraging tools from various disciplines including behavioral science, design, change management organizational, data science and science of complex systems. He leads Final Mile’s efforts to address complex behavioral challenges in the global health and development sector. He has worked extensively on projects focused on improving outcomes for infectious diseases such as HIV and TB, reducing road accidents, and improving sanitation and hygiene behaviors.