‘Logo Land’: Bangladeshi author Amit Biswas on the logos of the Netherlands
Sun, Jan 23, 2022 3:06 PM Last updated on: Sun, Jan 23, 2022 3:14 PM
land of logos (Lecturis, 2021), a new book by Bangladeshi author Amit Biswas, delves into the origin and meaning of logos, exploring the depth of shapes, colors and shapes in municipal logos in the Netherlands.
With forewords written by Jan van Zanen, Mayor of The Hague and President of the Association of Dutch Municipalities, and by Peter Kentie, Managing Director of Eindhoven365, the book is a gesture towards Dutch customs, struggles, history , mythology and their time. -everyday life.
For all the latest news, follow the Daily Star’s Google News channel. “The municipality of Vaals is known for its history in terms of culture, historic buildings and preservation,” writes author Amit Biswas. “This rich history can be found in all the central villages/towns of the municipality. The classic and elegant design of the logo radiates the pride of the residents […] and characteristics of the municipality. The red color is derived from the coat of arms and the flag of the municipality.
Biswas is a Bangladeshi-born international marketing professional with a BBA from the University of Pune, India and an MBA from the Maastricht School of Management, the Netherlands.
Photo: Nadine Sauper
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Photo: Nadine Sauper
His journey with land of logos started in 2016 when Biswas first noticed the new Eindhoven city logo. Biswas was fascinated by the city branding and corporate identities spotted across the Netherlands. “In everyday life, whether you were born in such or such a municipality or live in it or are just passing through, you come across these logos […]. We rarely wonder what these logos really mean,” he recalls in his work.
The book devotes discussions to the types of logos, their meaning and origin, the meaning of their colors and shapes, and the process of developing their design.
Based on empirical evidence and four years of research, Biswas highlights key aspects of the process of successfully creating and introducing a new city logo and guideline.
It is “the first such initiative in the Netherlands by a Bangladeshi author”, the Bangladeshi Embassy in the Netherlands said of the book.
Mostafa Shabuj is the Bogura correspondent of The star of the day, and a former sociology student at South Asian University, New Delhi, India. Email: mostafashabujstar@gmail.com
