Harlem Festival of Culture appoints Jordan Brand president and best-selling author Larry Miller as strategic advisor –

HARLEM, NY–(BUSINESS WIRE)–Harlem Festival of Culture (HFC) – the modern reimagining of the groundbreaking 1969 Harlem Cultural Festival – announced today that the President of Jordan Brand and one of the most prosperous in the country, larry miller, has been named the organization’s strategic advisor. In this new role, Miller – who led Nike’s Jordan brand from a $200 million sneaker business to a $4 billion global apparel juggernaut – will advise on all aspects of the business to to ensure it operates at peak efficiency and to support HFC’s continued growth trajectory. as well as advice on long-term branding.

“We are beyond thrilled to welcome Larry as a strategic advisor to the Harlem Festival of Culture! As we crafted the creative vision for the Festival, we recognized the need on the business side for guidance and support for this next phase of growth and development,” said the HFC co-founder. and technical and talented producer. Yvonne McNair. “Larry’s extensive experience and expertise in brand development will be invaluable to HFC in this inaugural year. He also sees the vision of what we are trying to accomplish and the fact that he is willing to help us get there is monumental. We look forward to his strategic insights and guidance and to working closely with him as he helps identify key areas of focus for HFC’s strategic plan. »

“I am delighted to join HFC as a strategic advisor. Throughout my career, I’ve always been drawn to brands that have the opportunity to make a meaningful cultural impact and provide a path for them to reach their full potential,” Miller said. “With the Harlem Festival of Culture, there is so much to unlock from a business perspective, because the market has literally seen nothing like it since 1969. I really see the vision and the huge opportunity for growth . My goal is to work with them so they can take it to the next level.

With over 30 years of global executive leadership experience, Larry Miller has worked with some of the nation’s biggest brands throughout his career, including Campbell Soup Company, Kraft Foods, Philadelphia Newspapers and Jantzen, Inc. In 1997, he joined Nike Inc. as Vice President and General Manager overseeing Nike Basketball and Converse. After successfully introducing basketball icon Michael Jordan to his hotel suite, Miller served as president of Jordan Brand from 1999 to 2006 and helped grow the brand, nearly doubling its revenue during his tenure. Subsequently, he became President of the Portland Trail Blazers where he remained for five years before resuming his former role as President of Jordan Brand for 8 years.

Currently, Miller serves as President of Jordan Brand. More recently, he added the author to his list of titles with the publication of his memoirs, Jump: My Secret Journey from the Streets to the Boardroom. The book tells the remarkable and poignant story of his journey from the violent streets of West Philly in the 1960s to the highest echelons of American sport and industry. More than a rags-to-riches story, Jump is a passionate call for criminal justice reform and expanded educational opportunity for incarcerated and formerly incarcerated people across the United States, told through Miller’s powerful personal story.

The addition of Larry Miller as a strategic advisor continues HFC’s expansion of its leadership team, including the music legend and business mogul’s recent announcement Michael L. Bivins as creative director.

Launched in April 2022, the Harlem Festival of Culture was created to recapture and return the heart of Harlem’s historic cultural festival held in 1969 to the community and to showcase the vibrancy and creative energy of today’s Harlem . The original festival was a pivotal moment in black history that fell into obscurity for more than 50 years and inspired Ahmir “Questlove” Thompson’s acclaimed concert documentary film. Summer of Soul (…or when the revolution couldn’t be televised).

With this reimagining, the Harlem Festival of Culture will celebrate black culture through cultural and economic development programming at the crossroads of live music and entertainment, a vibrant cultural destination, and innovative social impact. HFC’s first annual celebration will consist of a series of live entertainment event experiences and social and economic development programs, culminating in a multi-day outdoor music festival to be held at Marcus Garvey Park at the summer 2023 as a tribute to the original event.

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About the Harlem Culture Festival

Harlem Festival of Culture (HFC) is a series of cultural festivals dedicated to presenting world-class live programming that celebrates and preserves the cultural contributions of the black diaspora in music, media, art, fashion and entertainment. HFC seeks to reclaim Harlem’s heritage as a premier destination for live cultural and musical entertainment; while creating an ecosystem to support the health and economic prosperity of Harlem’s diverse communities, artists and entrepreneurs.

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